Episode
AI is Eating Search
- Published
- Jul 23, 2025
- Duration seconds
- 3382
- Processing state
processed- Canonical source
- https://www.latent.space/p/ai-is-eating-search
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Summary
ChatGPT handles 2.5B prompts/day and is on track to match Google’s daily searches by end of 2026. AI agents don’t browse like us—they crave queryable, chunkable data for tools like ChatGPT & Perplexity. A new industry is being born, some are calling it AI SEO, others GEO, but what is clear is that it drives amazing results. Businesses are seeing 2-4x higher conversion from visitors coming from AI compared to traditional search. Robert McCloy is the co-founder of Scrunch AI (https://scrunchai.com/), a fast growing company that helps brands and businesses re-write their content on the fly based on what agents are looking for. Full Video Episode Timestamps 00:00 Intro & Guest Introduction 01:30 The Genesis of Scrunch AI & AI Search Impact 06:02 AI Search Engines vs. Traditional SEO 06:28 Monitoring Prompts & The AI Search Stack 08:26 AI Training Data, Crawlers, and Content Strategy 12:33 AI Browsers and the Future of Web Consumption 16:06 Technical Mechanisms of AI Search & SEO Relevance 28:44 Personalization, Agent Experience, and Customer Journeys 30:44 Prompt Clusters, User Intent, and B2B Buying Patterns 36:06 Optimization Tactics: Prompt Injection, Content, and Pitfalls 40:37 Technical Content Delivery: JavaScript, Programmatic SEO, and LMS.txt 47:31 Case Studies & Conversion Optimization 51:36 Market Share & Platform Trends in AI Search 55:10 Wrap-Up & Future of AI-Driven Web This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.latent.space/subscribe