Episode
Building SheerLuxe: The build, growth and £40M sell
- Podcast
- Ladies Who Launch
- Published
- Apr 22, 2026
- Duration seconds
- 4719
- Processing state
not_requested- Canonical source
- https://weareladieswholaunch.com
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Summary
In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerce Business investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building SheerLuxe 21:56 Raising VC and Keeping Equity 28:23 The Hardest Part of Leadership 31:30 The SheerLuxe Team as the Brand 41:52 Staying Relevant Through Change 45:56 Editorial First, Monetise Later 46:47 The £40M Sell 53:09 Equity And Industry Stigma 55:17 The Work and Motherhood Reality 01:03:41 Life After the Acquisition 01:07:19 Rocket Round 01:15:22 Best Piece of Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GEORGIE Instagram: https://www.instagram.com/gcoleridgecole/ SheerLuxe Instagram: https://www.instagram.com/sheerluxe/ SheerLuxe TikTok: ht…