Episode
608: The Best Behaviors for Building Resilient Cafe and Roastery w/ Tracy Allen of Brewed Behavior Consulting
- Published
- Jun 2, 2026
- Duration seconds
- 3824
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/episodes/608-the-best-behaviors-for-building-resilient-cafe-and-roastery-w-tracy-allen-of-brewed-behavior-consulting/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/keys-to-the-shop-equipping-coffee-shop-leaders-1053408/608-the-best-behaviors-for-building-resilient-cafe-and-roastery-w-tracy-allen-of-brewed-behavior-consulting.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Our businesses are the results of the small and large decisions we make over the years. It is our behavior in the business that ultimately determines the success and Impact we can realize. Some have said that the 4th wave is ,marked by more passionate coffee balancing that passion with good business practice and strategy. Today will be talking with someone who has been hugely influential in teaching solid and sustainable business behavior to countless coffee professionals and companies world wide. I happy to welcome Tracy Allen to the show! Tracy Allen founded Brewed Behavior, a global consulting and education firm dedicated to advancing the specialty coffee industry worldwide in 2008. Through Brewed Behavior, Tracy has trained and advised hundreds of coffee professionals, roasters, café owners, and organizations across multiple continents. His consulting work focuses on elevating bean quality, optimizing operations, developing world-class training programs, and preparing teams for top-level competition. With more than 30 years of hands-on experience, Tracy brings unmatched depth to his clients. His journey began as a passionate home roaster in the 1990s, followed by roles as Beverage Specialist at Procter & Gamble (Millstone and Folgers), Operations Manager for a Kansas City roaster, and Co-Owner of Zoka Coffee Roaster & Tea Company in Seattle. At Zoka, he helped establish the company as a leader in both quality and barista training — with its baristas consistently ranking among the top in U.S. Barista Competitions. Today, Tracy channels this extensive expertise through Brewed Behavior to help clients worldwide achieve excellence. He is the last full-term President of the SCAA and Founding Chair of the WBC Rules & Regulations Committee. He has been a certi…