Episode
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery
- Podcast
- Keep The Change
- Published
- May 6, 2026
- Duration seconds
- 4238
- Processing state
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- https://shows.acast.com/keep-the-change-1/episodes/michelle-morfett-is-building-a-baking-empire-content-cookboo
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Summary
Michelle Morfett has a cake shop, a self published cookbook, an ecommerce site, a thriving social media presence and manufactures her own baking tins. Today she breaks down how she built multiple income streams, we cover why she turned down publishers, and why diversifying income streams gives her confidence. We cover the loneliness of entrepreneurship, why she lost all shame about posting content, and how social media became essential after initially building a business without it. Sometimes the best business strategy is just backing yourself to figure it out. Find more info on Michell: Instagram: https://www.instagram.com/michellemorfett/ YouTube: https://www.youtube.com/@MichelleMorfett Website: https://michellemorfett.com/ Mint Cakery: https://mintcakery.com/ Amy from http://Levridge.co.nz has come on as a sponsor of Keep The Change to help people with their financial planning. Stuck? Find Amy : [email protected] Instagram: https://www.instagram.com/amy.levridge Website: https://www.levridge.co.nz Generate are supporting my vision to improve the financial literacy of 100,000 kiwis by sponsoring Keep The Change. Cheers Generate. Head to https://www.generatewealth.co.nz/change/ to find out more. Hosted on Acast. See acast.com/privacy for more information.