Episode
SEO GEO: 3 Key Pillars of Helpful Content for Google SEO with Amanda Walls, Cedarwood Digital
- Podcast
- Keep Optimising
- Published
- Mar 25, 2026
- Duration seconds
- 1948
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Summary
Amanda Walls is the founder and director of Cedarwood Digital – who were recently awarded the Best Small Integrated Agency in Europe & the UK 2025. They are a sort after global agency for SEO, PPC and Digital PR. In this episode, Amanda joins Chloe Thomas to break down the three pillars of helpful content for Google SEO. They explore how eCommerce brands can strengthen their product pages, category pages, and trust pages to improve rankings, build credibility, and convert more shoppers. Dive in: [06:12] SEO's Evolution: User-Centric Search [07:01] Google's Focus on User Intent [12:46] "Importance of Trust-Building Pages" [15:09] "About Us vs. Contact Us" [18:39] "Mid-Funnel Shopper Content Strategy" [20:24] "Audit Blogs: Value Over Volume" [24:11] Insider Tips from Amanda! First Pillar: Product Pages Product pages are the most important content on an eCommerce site. Many shoppers land directly on them from search when they already know what they want. Your job is to make the page answer every key question about the product. Include clear descriptions, specs, images, delivery details, and reviews. Avoid thin manufacturer copy and add helpful information your customers actually need. When product pages are detailed and trustworthy, they rank better and convert more visitors. Second Pillar: Category Pages Category pages help shoppers who are still exploring their options. They sit between the homepage and individual products and group related items together. These pages are perfect for broader searches such as product types, brands, or styles. Add short, helpful text that explains what the category includes and how to choose. Filters, clear navigation, and useful descriptions help users compare products easily. Well-optimised category pages capture research-stage traf…