Episode
Customer Acquisition: Using Performance PR to Track, Measure, and Scale Results with Rick Magennis, Spark
- Podcast
- Keep Optimising
- Published
- Dec 3, 2025
- Duration seconds
- 2014
- Processing state
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Summary
Rick Magennis is the owner of Spark, an affiliate management agency focused on Performance PR and creating high-performing affiliate marketing campaigns for their clients. Rick reveals how to make every PR mention count — by linking it directly to sales. From getting featured in gift guides to scaling affiliate-driven campaigns, this episode is packed with ideas you can put into action right away. Dive in: [03:58] "Performance PR Agency Acquisition" [07:50] Affiliate Marketing for Product Reviews [11:50] Affiliate-Driven PR Boosts Revenue [14:24] "Building Trust Through Numbers" [17:34] Editorial Pitching: Surprises and Strategies [20:59] Agency Benefits for Brand Growth [25:02] Insider Tips from Rick! Make Your PR Work Harder with Performance PR Traditional PR builds awareness but rarely proves ROI. Performance PR changes that by tying media placements to affiliate links, so you only pay when sales happen. It blends PR visibility with affiliate measurability, giving eCommerce brands clear data on what drives conversions. This means every placement can be tracked, optimized, and scaled. For brands tired of “vanity metrics,” Performance PR is a smarter way to turn exposure into profit. Relationships Are the Real Currency Success in Performance PR depends on strong relationships with editors and media outlets. Journalists get hundreds of pitches daily, so connection and trust matter more than clever outreach. Agencies with existing relationships can fast-track your brand into top-tier features and gift guides. It’s not about sending mass emails—it’s about consistent, personal communication. eCommerce brands that invest in relationship-driven PR partners will see better placements and faster traction. Think Long-Term—This Strategy Takes Time Performance PR isn’t a quick w…