Episode
#783: The New Rules of Real Estate - How Agents Are Winning in Today's Market with Tony Cruz
- Published
- May 8, 2026
- Duration seconds
- 2897
- Processing state
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Summary
Episode Overview In this episode of Expert Mentors Live, John Kitchens sits down with real estate operator and AI strategist Tony Cruz to unpack the new realities of today's market—and why the agents who adapt fastest are the ones winning right now. From shifting buyer behavior and difficult pricing conversations to AI-powered follow-up systems and voice automation, Tony breaks down the exact strategies agents need to stay relevant, scalable, and profitable in a rapidly changing industry. This conversation dives into: Why many agents are struggling in today's market The massive "skill void" happening inside real estate How AI is transforming lead conversion and follow-up Why most CRMs are silently killing opportunities The rise of Voice AI and webinar marketing How simple automations can dramatically increase conversions If you're trying to grow your business without drowning in busy work, this episode delivers practical strategies you can implement immediately. Key Topics Covered What's Actually Different About Today's Market Tony explains why today's market requires agents to become stronger communicators—not just marketers. Today's buyers and sellers are: More cautious More payment-sensitive More informed More skeptical Which means agents must stop "talking at" clients and start having more consultative conversations. "The name of the game right now is who owns the buyers." Why Agents Are Struggling According to Tony, the biggest issue isn't the market itself—it's the lack of skill development. Many agents struggle because they've never learned: Negotiation Expectation setting Lead conversion Objection handling Relationship-based communication He also points to a lack of leadership and training inside many brokerages. The Luxury Listing Strategy That Builds Trust To…