Episode
195: Stop your AI sounding generic: the second brain every social media manager needs
- Published
- Jul 7, 2026
- Duration seconds
- 1312
- Processing state
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Summary
If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain. It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking. Listen to learn → Why social media managers need a second brain more than anyone else on the planet → The boring setup step you shouldn't skip (but probably have) → Why using AI in your business means you should be charging more, not less → What goes into a second brain, and where to keep everything.