Episode
Ernie Higa — President, CEO, and Chairman of Higa Industries
- Published
- Jun 12, 2026
- Duration seconds
- 2820
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Summary
"Your biggest asset as an entrepreneur is actually yourself—your own personal strengths" "You cannot get a cultural translator" "You have to develop a different mentality for any retail business" "It boils down to developing a strong corporate culture" "One size does not fit all" Ernie Higa is a Japanese American entrepreneur, business leader, and long-term Japan executive who built a career by bridging Japan and the United States. Born in Hawaii, educated in Geneva and Japan, and later trained at the Wharton School and Columbia Business School, he returned to Japan in the late 1970s to join his family's businesses before becoming an entrepreneur at the age of twenty-six. Starting at a time when entrepreneurship in Japan was far from mainstream, he built businesses across lumber, medical devices, and food service, including the development of Domino's Pizza Japan and later Wendy's Japan. His career arc reflects adaptability, cultural intelligence, and the ability to localise global business models for the Japanese market. Across multiple industries, Higa learned to lead older Japanese employees, attract talent outside traditional corporate pathways, build strong corporate culture, and balance global thinking with local execution in Japan. Ernie Higa's leadership story is a practical case study in what it takes to build, adapt, and lead businesses in Japan when the usual paths are unavailable. As a Japanese American who looked Japanese but initially lacked Japanese fluency and deep cultural familiarity, he entered Japan with both an advantage and a disadvantage. He did not fit neatly into the Japanese corporate hierarchy, yet that ambiguity also allowed him to break certain unwritten rules. In 1979, at the age of twenty-six, entrepreneurship was not a recognised or resp…