Episode
Ep. 2733 Lisa Lazzaretto IWA in conversation with Sweden's First Female Master of Wine, Madeleine Stenwreth MW | Clubhouse Ambassadors' Corner
- Podcast
- Italian Wine Podcast
- Published
- Jul 9, 2026
- Duration seconds
- 2032
- Processing state
not_requested- Canonical source
- https://www.italianwinepodcast.com/
Actions
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Summary
Welcome to Clubhouse Ambassadors’ Corner and Episode 2733 of the Italian Wine Podcast. In this episode, Lisa Lazzaretto IWA sits down with Sweden's first female Master of Wine, Madeleine Stenwreth MW, to discuss her MW journey, the evolution of Italian wines in Sweden, and recent insights from Sicily. These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast. Key Learning Objectives: Learn about Madeleine's journey to becoming Sweden's first female Master of Wine and the challenges and opportunities of pursuing the MW qualification. Explore how the perception and presence of Italian wines in the Swedish market have evolved over the past three decades. Discover Madeleine's impressions from her recent trip to Sicily, including the strengths of Etna, areas for improvement, and the future potential of wines such as Marsala. More about today’s host: Lisa Lazzaretto, PhD, is a Switzerland-based entrepreneur, wine professional, and marketing strategist. She holds a doctorate in Political Science and a Diploma in Marketing, and is the founder of Wine Mood, an e-commerce platform dedicated to curated Italian wines. An Italian Wine Ambassador and WSET Diploma holder (DipWSET), Lisa bridges academic insight with hands-on industry expertise. Her recent research focuses on neuromarketing, consumer behavior, and modern wine communication. Active across international wine fairs and competitions, she combines research, storytelling, and business innovation to connect people with Italian wine. Connect: Website: http://www.winemood.ch Instagram: https://www.instagram.com/winemood_ch/ Linkedin: https://www.linkedin.com/in/lisa-lazzaretto/ More about today’s guest: Madeleine Stenwreth MW is one of Sweden's most respecte…