Episode
Ep. 2690 Nordic Wine Monopolies & Finland’s Wine Market with Pasi Ketolainen MW | Clubhouse Ambassadors' Corner
- Podcast
- Italian Wine Podcast
- Published
- May 21, 2026
- Duration seconds
- 1900
- Processing state
not_requested- Canonical source
- https://www.italianwinepodcast.com/
Actions
POST https://stenobird.com/v1/public/podcasts/italian-wine-podcast-326131/episodes/ep-2690-nordic-wine-monopolies-finland-s-wine-market-with-pasi-ketolainen-mw-clubhouse-ambassadors-corner/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/italian-wine-podcast-326131/ep-2690-nordic-wine-monopolies-finland-s-wine-market-with-pasi-ketolainen-mw-clubhouse-ambassadors-corner.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Welcome to Clubhouse Ambassadors’ Corner and Episode 2690 of the Italian Wine Podcast. In this episode, Lisa Lazzaretto interviews Pasi Ketolainen MW to explore his journey to becoming a Master of Wine and gain insights on wine in Finland. These sessions are recorded from Clubhouse and reproduced here for the Italian Wine Podcast. Key Learning Objectives: Understand the journey to becoming a Master of Wine, including the level of dedication, challenges, and professional growth involved. Gain insight into the Finnish and Scandinavian wine markets, with a focus on how monopoly systems shape distribution and trade. Explore perspectives on Italian wine in Northern Europe, along with practical advice for those aspiring to enter the MW program. More about today’s host: Lisa Lazzaretto, PhD, is a Swiss-based entrepreneur, wine professional, and marketing strategist. She holds a doctorate in Political Science and a Diploma in Marketing, and is the founder of Wine Mood, an e-commerce platform dedicated to curated Italian wines. An Italian Wine Ambassador and WSET Diploma holder (DipWSET), Lisa bridges academic insight with hands-on industry expertise. Her recent research focuses on neuromarketing, consumer behavior, and modern wine communication. Active across international wine fairs and competitions, she combines research, storytelling, and business innovation to connect people with Italian wine. Connect: Website: http://www.winemood.ch Instagram: https://www.instagram.com/winemood_ch/ More about today’s guest: Pasi holds a BSc in hospitality management and an MBA, for which he received an academic achievement award in recognition of outstanding academic performance. After a career as a sommelier and completing his WSET Diploma in 2003, he worked in sales and product manageme…