Episode

E394 Josiah Hritsko: What Goes Into The Perfect Thumbnail

Podcast: It's No Fluke
Published: Jun 29, 2026
Duration seconds: 1917
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Summary

Josiah Hritsko is a leading YouTube strategist trusted by the platform’s top creators and companies, including JesserCo, CrunchLabs, Theorist Media, Home Renovision DIY, Contrarian Thinking, and Blueprint. Over the past decade, he has shaped the ideas and thumbnails behind videos with 4 billion views. Through thousands of rigorous, data-driven A/B tests he has built a reputation around creating banger thumbnails.