Episode
From The Ritz To Cotati: The Amazing Business Story Of Acme Burger
- Podcast
- It's All Money
- Published
- Aug 21, 2025
- Duration seconds
- 2628
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/it-s-all-money-6950266/episodes/from-the-ritz-to-cotati-the-amazing-business-story-of-acme-burger/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/it-s-all-money-6950266/from-the-ritz-to-cotati-the-amazing-business-story-of-acme-burger.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
It’s 2025! Every business is Robots! Franchises! CORPORATE! ...then how is an upstart local restaurant with humans expanding from 1 to 5 locations in under 6 years? Through a global pandemic? In one of the world’s most highly competitive restaurant markets? On the back of good ol’ burgers and fries?? 🍔🍟🥤 This week on It’s All Money, we sit down with Erica and Todd Kniess of Sonoma County’s own Acme Burger. Why would a former Ritz Carlton chef choose burgers for his biggest business venture? What organizational structure did they implement to ensure happy, motivated staff? Why does offering families a place to “drop your shoulders” turn into real revenue? How did a chance meeting in Bodega turn into a profitable growth opportunity for 2 businesses? Why does community and quality matter to them before dollars? Join us for the first in-depth interview about this incredible Sonoma County success story (and yes, some delicious Burger footage!), RIGHT HERE on YouTube. Take Sonoma Wealth's Free Wealth Analysis right here: https://sonomawealthadvisors.com/ Videos available on our YouTube Channel: https://www.youtube.com/playlist?list=PLaOjL6z16wjV2_CTStzc36Y5JtiwhVoGJ _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regar…