Episode
Give Joy, Get Joy: How Fureelz Is Building the TikTok for Animal Lovers — with Ashley Quincey
- Podcast
- Invst Guru
- Published
- Jul 3, 2026
- Duration seconds
- 1310
- Processing state
not_requested- Canonical source
- https://invst-guru.beehiiv.com/
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Summary
What if your social feed had zero politics, zero toxicity, and 100% joyful animal videos? That's exactly what Ashley Quincey, CEO and founder of Fureelz, is building. In this episode, Ashley shares how a mix of dinner-party conversations about social media's dark side and her own habit of sending animal memes to friends sparked the idea for a short-form video platform dedicated entirely to animals — with charitable giving built right in. Since launching its MVP in April, Fureelz has been featured in Forbes, scaled to 81 countries, and partnered with PetSmart Charities and Best Friends Animal Society so users can donate directly in the app — with 100% of donations currently going straight to the charities. Now Fureelz has opened a regulated crowdfunding (Reg CF) round so its community of animal lovers can own a piece of the platform they're helping build. Episode Highlights 🐾 The origin story — how social media toxicity and animal memes led Ashley to build Fureelz ✅ Safety-first moderation — AI screens every video before it posts, not after 🤖 AI-generated content policy — why authenticity matters and AI videos must be labeled 💝 Fureelz Giving — in-app donations to PetSmart Charities and Best Friends Animal Society, with 100% passing through to charities 💰 The business model — advertising, brand challenges, sponsorships, live shopping, marketplace, and in-app purchases 📈 A $644B opportunity — the massive and growing global pet economy 🎯 Building lean — why customer advisory boards beat building every feature 👥 Creators & "Packs" — dedicated creator communities and Facebook-group-style packs coming soon 🚀 Why Reg CF — democratizing investment so the community can join the journey, accredited or not Links Download the app (iOS & Android) and learn more: Fureelz.com…