Episode
Bottling a World-Class Cocktail Experience
- Podcast
- Invst Guru
- Published
- Mar 4, 2026
- Duration seconds
- 1757
- Processing state
not_requested- Canonical source
- https://invst.guru/
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Summary
Most ready-to-drink cocktails taste great on the label and disappointing in the glass. In this episode of Invst Guru , host Jeff “Fuzzy” Wenzel sits down with Larry, co-founder of World’s Best Cocktail , to talk about turning a passion sparked by Netflix’s Drink Masters into a quality-first consumer brand. After testing nearly 100 pre-made cocktails and finding most of them undrinkable, Larry partnered with a world-class mixologist to recreate the magic of a handcrafted cocktail, starting with a spicy strawberry house margarita that refuses to compromise flavor during scaling. But this isn’t just about alcohol. This conversation explores: • Why most RTD cocktails lose quality during production? • The challenge of scaling handcrafted recipes. • A “drink better, not more” philosophy. • Designing bottles that capture meaningful moments. • Building brand through experience, not excess. • Direct-to-consumer launch strategy. • Why crowdfunding can democratize early-stage investing? • What retail investors should evaluate before investing in CPG? Larry also shares why separating passion from financial analysis is critical when investing even in a product you love. This episode is ideal for founders, CPG entrepreneurs, spirits brands, and retail investors looking at the premium ready-to-drink market. Hosted on Acast. See acast.com/privacy for more information.