Episode

421 Janet Maro — Farmers are the architects, not the audience

Podcast
Investing in Regenerative Agriculture and Food
Published
May 8, 2026
Duration seconds
3181
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Canonical source
https://investinginregenerativeagriculture.com/2026/05/06/janet-maro/
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https://www.buzzsprout.com/1154870/episodes/19136096-421-janet-maro-farmers-are-the-architects-not-the-audience.mp3
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Summary

When Janet Maro started building training programs with farmers in Tanzania, she didn't arrive with a curriculum. She asked farmers what they knew, what they needed, and what they could bring to the table — and built from there. That instinct, to treat farmers as the architects rather than the audience, turns out to explain most of what makes Sustainable Agriculture Tanzania unusual: why groups keep meeting and planning years after projects end, why an organic shop opened in Morogoro in 2012 ...