Episode
018: Laura Abrams - The Power of Presence: Building a Design Business with Heart.
- Published
- Jan 16, 2026
- Duration seconds
- 2594
- Processing state
not_requested- Canonical source
- https://interior-design-sd.captivate.fm
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Summary
In this episode of Interior Design San Diego , host Rachel Lorraine Crawford is joined by Laura Abrams, founder and creative force behind Laura Abrams Design . Laura shares her journey from early design instincts to building a boutique design studio rooted in “livable luxury” — a philosophy centered on comfort, function, and elevated living . Laura opens up about what it takes to run a small design firm with intention, how to shape meaningful client experiences, and how she maintains creativity, balance, and joy in her business. This conversation dives deep into systems, process, boundaries, burnout, and evolution — offering practical insights for designers at every stage of their career. 🎧 What You’ll Learn 1. Defining Your Design Identity Laura describes her core design ethos — livable luxury — where beauty meets practical living, especially for families with pets and kids. She discusses discovering her creative calling early and pursuing interior design with purpose from the very beginning. 2. Intentional Business Choices Instead of building a large firm, Laura chose a small, personal studio to protect flexibility, quality, and client relationships — especially important once she started a family. 3. Team, Hiring & Scale Laura talks about finding the right team members, why design education mattered in her hiring decisions, and the moment she knew she needed help to sustain her business. 4. Defining Success on Your Terms Success, for Laura, has shifted from accolades and publication to quality of life — like taking a two‑week vacation knowing her business hums without her. 5. A Client Experience Built Around Trust & Process Laura walks through her three‑stage client journey (Kickoff → Concept → Detailed Design) that helps keep projects calm, clear, and colla…