Episode
The New Research Architecture with Carol Haney
- Published
- May 14, 2026
- Duration seconds
- 1875
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Summary
“Don’t let AI make you stupid” is the warning at the center of this conversation about how research is changing. Carol Haney, Head of Data Science, Statistics & Research at Qualtrics, joins host Niels Schillewaert, Head of Research at Conveo.ai, to discuss whether declining survey response rates signal a temporary dip or a structural shift in market research and CX. They cover practical survey fundamentals (shorter surveys, fewer “kitchen sink” questions, and consistent follow-up on open ends), the rise of ambient listening from call and chat transcripts, and how organizations are blending surveys, social data, and AI into composite metrics. Carol also explains how AI can speed questionnaire design, fielding, and analytics while still requiring strong methodology and critical thinking. 00:00 Stats Meets Agentic AI 00:18 Podcast Intro and Big Question 02:55 Are Surveys Still Relevant 06:29 Fixing Survey Fundamentals 08:15 How Companies Are Adapting 10:28 Business Impact and ROI 14:14 Ambient Listening Explained 16:23 Composite Metrics and Indexing 18:55 Researcher Skills in the AI Era 22:00 Using AI Without Losing Rigor 26:35 Future of Insights Teams 27:55 Key Takeaways and Closing Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/