Episode
How to Manage Culture with Tara Marotti
- Published
- Jun 4, 2026
- Duration seconds
- 1631
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Summary
Culture won’t move at the speed of strategy, so leaders have to back up the message with consistent actions. In this episode, Jon Last, President, Sports and Leisure Research Group, talks with Tara Marotti, President & CEO, Burke Inc., about leading a 95-year legacy organization through rapid change as it evolves into a global, data-driven consultancy. Tara shares how AI, client budget pressure, and faster decision cycles are reshaping the insights industry, and why leadership alignment and a steady communication cadence matter. They discuss transparency and the “why” behind change, creating psychological safety, and leaning into tough conversations. Tara also covers hybrid culture-building, training teams to experiment with AI, and how employee ownership influences trust, stability, and long-term transformation. 00:00 Consistency Through Communication 00:15 Podcast Welcome and Theme 01:02 Meet Tara and the Challenge 01:42 Industry Shifts and AI Pressure 02:49 Holding Vision and Priorities 04:02 Legacy Meets Innovation 04:50 One Voice Leadership 06:14 Team Alignment Tactics 09:21 Cadence and Transparency 12:36 Authenticity and Explaining Why 14:29 Bringing People Along Daily 16:03 AI Training and Employee Agency 17:24 Reading the Room on Change 19:36 Culture in a Hybrid World 20:55 Intentional Culture and Values 22:27 ESOP Ownership and Transformation 24:20 Closing Advice for Leaders 25:46 Wrap Up and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/