Episode
How Can Insights Partner Better with Data and Analytics with Michelle Gansle
- Published
- Mar 5, 2026
- Duration seconds
- 2262
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Summary
If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is joined by Michelle Gansle, former Chief Data & Analytics Officer, McDonald’s, to talk about why insights needs to partner better with data and analytics instead of competing for control, budget, or credit. They discuss how big data created silos, why teams still rarely collaborate without being forced to, and how bringing consumer insights, business insights, and data science together early can create “one plus one equals three” outcomes. They explore practical ways to build bridges, from “day in the life” sharing to cross-conference learning, and how AI can support critical thinking, storytelling, and stakeholder-ready recommendations. 00:00 Big Data Shockwave 00:23 Meet the Host and Guest 02:10 Is Insights Losing Ground 02:48 Why Teams Compete 07:19 AI as Common Cause 10:08 Collaboration That Works 13:42 Reframing Insights Role 17:44 AI Tools and Hacks 25:11 Future Skills for Leaders 28:30 Practical Bridge Building 32:35 Advice for Next Gen 35:06 Wrap Up and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/