Episode
The Gold Standard for Seed VC: Inside Primary
- Published
- Jan 15, 2026
- Duration seconds
- 2365
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Summary
Brad Svrluga has been a mentor and a close friend of mine for years. Watching him build Primary - one of the most respected firms in the industry - has been a masterclass in itself, so sitting down with him for this episode was a highlight I've been looking forward to and a great way to kick off the year. We went deep on an often overlooked topic in VC: How do you actually scale a firm's infrastructure? Whether you're a GP or a founder, Brad’s perspective on building a modern, institutional-grade firm is unmatched. ⏱ Chapter Markers 00:00 – Intro & Brad's Background 01:00 – What Primary Ventures Does Differently 03:20 – Incubation and Building Companies from Scratch 05:00 – Why Founders Pick Primary 07:00 – Inside the Operational Support Team 09:00 – Is There a Downside to Scaling a VC Firm? 10:30 – Culture and Structure at Primary 12:15 – Aligning Operational Teams with MOIC Goals 14:00 – Ben & Brad: cofounder Dynamics 17:30 – Why Brad Became a VC 21:00 – The Challenge of Scaling Venture Itself 24:00 – The Downfall of Venture Networks 26:00 – Scaling with Specialized Partners 30:00 – Rebranding and Starting Primary 31:30 – Advice for Emerging VCs: Sourcing, Picking, and LPs 38:50 – Wrap-Up and Reflections Links: Brad Svrluga: LinkedIn Primary: Website , LinkedIn Interplay: Website , LinkedIn , Twitter MPD: LinkedIn , Twitter