Episode
What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity
- Podcast
- Influence Anyone
- Published
- Jun 9, 2026
- Duration seconds
- 3782
- Processing state
not_requested- Canonical source
- https://episode.flightcast.com/01KTM6VHXGHBX6Y311HXAKKG59.mp3
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Summary
Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the fastest path to trust, loyalty, and lasting behavior change. Together, they explore why people give, how identity shapes decision-making, and why organizations often fail when they try to convince people to give. You'll learn how nonprofits, businesses, leaders, and entrepreneurs can stop pushing and start creating environments where people naturally want to contribute. Whether you're building a brand, leading a team, raising funds, or simply trying to influence more effectively, this conversation offers a powerful reframe: influence begins when people feel seen in their highest and best form. Episode Breakdown: 00:00:00 From State Debate Champion to Influence Expert 00:08:24 Humans Are Hardwired for Generosity 00:14:50 The Biggest Fundraising Mistake Organizations Make 00:23:11 How Generosity Builds Better Businesses and Teams 00:29:38 Decision Architecture and the Emotions Surrounding Decision Making 00:34:18 Consumer Giving vs. Corporate Giving 00:42:18 The Neuroscience Behind the Joy of Giving 00:44:45 Donor Retention and Why Most Organizations Get It Wrong 00:55:00 Neuro-Linguistic Programming, Language and Ethical Influence 01:00:46 Be Generous First Experts Shouldn’t Have to Be Invisible If you’re an accomplished professional, executive, or expert who knows you have more to say, more to contribute, and wants to become known for your ideas i…