Episode
The Game of Chicken: MLS Style
- Podcast
- Industry Relations
- Published
- May 6, 2026
- Duration seconds
- 3489
- Processing state
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Summary
The Industry Relations Podcast is now available on your favorite podcast player! Overview Greg previews his ICE keynote, "What If We're Wrong?", challenging core MLS assumptions around data ownership, cooperation, and control. The discussion quickly shifts to MRED's push to limit public data visibility, sparking a broader debate on transparency, Zillow's leverage, and whether MLSs still hold real power. Rob argues the industry is already moving past NAR's authority, while both highlight growing instability across MLSs, vendors, and business models. The episode ends on a bigger theme: rapid change, AI, and the need for organizations to adapt fast—or fall behind. Key Takeaways - MLS assumptions around data and control are being tested - MRED vs. Zillow signals a larger industry power struggle - NAR is shifting toward an advisory role, not enforcement - Larger MLSs are acting independently; smaller ones may still rely on NAR - Vendors and MLSs face increasing uncertainty and decision paralysis - AI is accelerating disruption across the industry - Success now depends on speed, flexibility, and willingness to adapt Connect with Rob and Greg Rob's Website Greg's Website Watch us on YouTube Our Sponsors: Cotality Notorious VIP The Giant Steps Job Board Production and Editing Services by Sunbound Studios