Episode
BLX, Zillow, MRED, and Fight for Control
- Podcast
- Industry Relations
- Published
- May 13, 2026
- Duration seconds
- 3699
- Processing state
not_requested
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Summary
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg react to Cotality's launch of BLX, a new broker-focused listing input platform that immediately sparks debate over whether it's a defensive move against portals or "Project Upstream" all over again. They dig into broker control, MLS compliance, native Matrix integration, and whether MLSs were blindsided by the launch. They also discuss Zillow filing suit against MRED and Compass over private listings, leading into a larger conversation about industry framing, consumer transparency, and whether Zillow has become an unofficial regulator of real estate. Key Takeaways Cotality launched BLX, a broker listing input and distribution platform aimed at streamlining listing management across MLSs and portals. Rob questions whether BLX effectively bypasses MLS authority and compares it directly to Project Upstream. Greg argues the product is more about preserving MLS relevance as brokers increasingly use portal-based listing input systems. Debate over whether MLSs were informed ahead of the BLX launch and how major Matrix customers may react. Discussion around broker control vs. MLS compliance rules, especially regarding listing distribution and branding. Zillow sued MRED and Compass over private listings and alleged restriction of competition. Rob and Greg debate Zillow's influence over consumer perception and whether portals should be shaping Connect with Rob and Greg Rob's Website Greg's Website Watch us on YouTube Our Sponsors: Cotality Notorious VIP The Giant Steps Job Board Production and Editing Services by Sunbound Studios