Episode
Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products
- Published
- Nov 20, 2025
- Duration seconds
- 2791
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- https://share.transistor.fm/s/5268dfc6
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Summary
There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real. In this episode, we chat with Jacob Klug , founder of the agency Creme , which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue , not a tool issue—and he breaks down the exact process his team uses to ship full platform-level apps in two-week sprints. We dig into how to scope and design software that doesn’t look AI-generated, how to think about personal operating systems vs. SaaS, why ideas are getting worse even as tools get better, and how creators and agencies can turn niche domain expertise into real products. If you’re an operator, marketer, or founder trying to figure out how to actually use AI coding tools (instead of just tweeting about them), this one’s for you. Guest Jacob Klug — founder of Creme , an agency building “lovable MVPs” and full-stack products with Lovable + AI tools; helps founders, startups & enterprises ship production apps in weeks without sacrificing UX. Guest Links Website: https://www.creme.digital/ LinkedIn: https://www.linkedin.com/in/jacob-klug-37b254156/ X (Twitter): https://x.com/Jacobsklug What You’ll Learn Why the “vibe coding is a bubble” take is mostly a skill and discipline problem How Jacob’s agency ships full startup-grade products using Lovable and AI The PRD-first formula they use before ever opening a builder How to decide when to build vs. when to buy software in 2025 Why we’re entering a wave of personal OSes and custom internal tools How to avoid shipping janky AI UI and make your app look intentionally designed The mindset shift from “I could build anything” → “I will buil…