Episode

Karol Wyman (Outdoor Coffee Shop): Marketing Lessons for Contractors

Podcast: IM Landscape Growth Podcast
Published: Jan 12, 2026
Duration seconds: 1932
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Canonical source: https://im-landscape-growth-podcast.simplecast.com/episodes/from-fragmented-to-scalable-marketing-lessons-for-contractors-karol-wyman-mWps7IZm
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Summary

Karol Wyman, Product Director of Outdoor Coffee Shop, breaks down why contractors struggle to grow not because of bad work, but because of poor planning, under-prioritized marketing, and disconnected sales systems. This episode unpacks how scalable contractors think differently about marketing, leadership, and long-term growth.