Episode
235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel
- Podcast
- Humans of Martech
- Published
- Sep 1, 2026
- Duration seconds
- 3346
- Processing state
not_requested
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Summary
What's up everyone, today we have the pleasure of sitting down with Stéphane Hamel, Founder and Product Architect at MANTIS. (00:00) - Intro (01:07) - In This Episode (04:07) - How To Audit Which Trackers Are Firing On Your Website (07:00) - Why Nobody On Your Team Owns The Tags Firing On Your Site (11:22) - Why Your Consent Banner Does Not Match What Your Site Actually Does (16:45) - Does Server Side Tagging Actually Improve Privacy Governance (22:30) - Why Loading A Third Party Script Is Already A Privacy Risk (27:30) - What Happens When You File A Privacy Complaint In Canada (36:42) - Why AI Output Is Useless Without Domain Expertise (41:58) - Is AI Removing The Training Path For Junior Marketers (44:16) - When Vibe Coding Works And When It Falls Apart (47:56) - Why Marketing And IT Still Fight Over Who Maintains The Stack (52:02) - How To Decide Which Projects Deserve Your Energy Summary: Stéphane Hamel built the first web analytics QA tool back in 2006, watched an ad blocker quietly borrow his logic, and spent the next 20 years learning that tracking got harder to see every year while the industry got better at documenting it. Now he's building MANTIS, a privacy observability platform that watches what a website actually does instead of what its policy claims. Along the way he audited his own credit bureau account after a breach, found trackers from companies that no longer exist sitting on the page displaying his credit file, and spent 2 years fighting to get them removed. He also coined the term vegetative AI, sold his house and furniture after one good vacation in the Rockies, and will tell you your consent banner is a receipt for a transaction nobody actually agreed to. Wait until you hear what a third party script collects before it fires a single tag. About…