Episode
Europe vs US Shopify Trends: UpsellPlus and dear digital
- Podcast
- Honest Ecommerce
- Published
- Sep 10, 2026
- Duration seconds
- 1493
- Processing state
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Summary
Samuel Rieder is Co-Founder at dear digital, an Odoo Gold partner and Shopify Premier partner. He loves thinking about technology and building things–whether that's companies, brands, websites, or ERP systems–and has co-founded several businesses over the years. Today, he spends his time at dear digital helping teams grow with the right tools and tech. What drives Sam is working with motivated people who are fun to build things with, that's where the magic happens. When he's not deep in systems or strategy, you'll find him outside exploring and enjoying nature. Jaap Vergote is the Founder of UpsellPlus (2022, NYC), where he helps grow revenue for Shopify brands. Before founding UpsellPlus, Jaap was Head of Sales at Viabill (2019, NYC), Co-Founder of Campo (2017, NYC & upstate NY), and worked in sales at Showpad, a B2B sales enablement platform (2015, SF). In This Conversation We Discuss: [00:00] Introduction [01:37] Jaap's path into the Shopify ecosystem [02:25] Sam's ecommerce roots and Shopify Plus [05:07] Navigating Europe's payment complexity [06:45] Internationalizing UpsellPlus [08:15] POS pricing challenges in Europe [10:34] Why in-person events build trust [11:37] How community keeps partners on Shopify [13:50] Talking roadmap directly with product teams [15:41] Shopify's partner feedback loop [16:11] Know, like, trust before you buy [18:56] Go together to go far [19:21] What brought them to DotDev [20:44] Expanding into POS, SMS, and Sidekick [23:09] UpsellPlus's growth strategy pitch [24:01] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Help brands grow and gain efficiency deardigital.com/ Follow Sam Rieder linkedin.com/in/samuel-rieder-shopify-expert/ Help merchants make every order worth more upsellplus.com/blog-post/upsellplus-is-b…