Episode
339: Alicia Berlanga, Cluster Manager, EdTech Congress Barcelona
- Published
- Jan 13, 2026
- Duration seconds
- 3018
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Summary
This week, Joe Way kicks off another “January Push for ISE” episode with a big announcement: a brand-new education-focused collaboration happening alongside ISE 2026, EdTech Congress Barcelona (Feb 4–5). Joined by Alicia Berlanga, Cluster Manager for the Spanish EdTech Cluster, the conversation explores the event, its partnership with Integrated Systems Europe, and the ways the event supports the education vertical.Alicia Berlanga — Cluster Manager, EdTech Cluster Spain Formerly spent ~15 years at the Technical University of Catalonia working on international e-learning/education technology projects (starting in 1999) Later led professional training schools in Madrid and Barcelona for ~7 years Now leads the EdTech Cluster, bringing together companies, universities, schools, foundations, and associations to advance technology’s role across education and training 1) What an “EdTech Cluster” is (and why it’s a big deal)Alicia explains the European “cluster” model—built around industry innovation and shared mission (inspired by Michael Porter’s work analyzing ecosystems like Silicon Valley). The cluster functions like an association, but with an innovation-first mandate that intentionally connects the ecosystem.EdTech Cluster Spain’s five core tracks: Market / networking: grow the sector through member connections Innovation: collaborative projects (including interoperability challenges in education) Internationalization: global connection and partnership (hello, HETMA) Talent: building the pipeline into edtech roles Shared value: reinforcing the social impact of education + technology 2) What EdTech Congress Barcelona is:Alicia breaks down the congress as Spain’s flagship EdTech event—two days, ~2,000 attendees, and a full stakeholder mix: schools, universities, corporate…