Episode
How 30 people can beat 1,000,000
- Podcast
- Hapitalist
- Published
- Jan 8, 2026
- Duration seconds
- 3474
- Processing state
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- https://podcast.hapitalist.com/p/how-30-people-can-beat-1000000
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Summary
* Listen on the app of your choice This episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨ . Join and get access to special challenge and interviews all month. Join by clicking here. In it, I sat down with Seth Werkheiser from SOCIAL MEDIA ESCAPE CLUB to talk about why social media is making people miserable, and how it’s not actually helping most of us build sustainable creative careers. We talked a lot about: * Why creators keep chasing scale before they’re ready for it * Why people want the audience now without putting in the reps. * Why “nobody cares” is actually one of the best places you can start. * And why building something small, slow, and human often beats trying to impress strangers on the internet. One of my favorite threads in this conversation was that musicians don’t build careers by going viral once. They build them by playing to five people on a Tuesday night, learning what works, getting better, and slowly expanding outward. That model works for authors, artists, and entrepreneurs too, but social media keeps convincing us to skip the middle. We also dug into why email lists matter, why platforms always get worse over time, and why you should never confuse attention with access. At the end of the day, a thousand followers you can’t reach is worth far less than a hundred people who actually opted in. At its core, this episode is about choosing work that compounds instead of work that drains you. It’s about trading performative growth for durable growth. And it’s about remembering that success is a trailing indicator, you only see it after the work has already been done. If you’ve been feeling burned out, behind, or like you’re doing everything “right” but nothing is clicking, this convers…