Episode
From stranger to evangelist in 5 emails
- Podcast
- Hapitalist
- Published
- Oct 24, 2025
- Duration seconds
- 2668
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Summary
* Listen/subscribe on Apple * Listen/subscribe on Spotify * Listen/subscribe on Pocketcasts * Listen/subscribe on Youtube Recently, Substack added drip campaigns for “bestsellers”, which means it will probably be launched to everyone in a month or two. Claire Venus ✨ and I jumped on a call (because we’re nerds about this stuff) and talked through the new feature we’ve both been waiting for this for… years, honestly. Drip sequences are standard on basically every email platform—ConvertKit, MailerLite, ActiveCampaign, you name it. Substack, on the other hand, has always been more minimalist. For better or worse. Until now, if you wanted automation, you had to jerry-rig it with Zapier and some elbow grease, which is what I had to do. I built my own system off-site just to do basic onboarding. Now, Substack finally lets you do it natively, which means you can now… * Greet your new subscribers properly * Introduce them to your world without chaos * Let your back catalog breathe again All without manually onboarding every new reader, which is tedious and unscalable. The only thing worse is dropping new subscribers into the middle of your newsletter with zero context. If someone lands on your publication from a promo, a podcast, or a book backmatter, they’re not necessarily going to “get it” right away. If they don’t know your vibe, your values, or your universe, they’re just confused. And confused people unsubscribe. Drip campaigns help solve that. They let you: * Slowly onboard people into your world * Share the why behind your work * Build a relationship over time * …without having to remember to do it every time This doesn’t have to be a great burden either. I walk you through how to take your About page , slice it into 3–5 short emails, and schedule those as your welcome…