Episode

Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market

Podcast: Growing For Market Podcast
Published: Apr 14, 2026
Duration seconds: 5341
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Summary

In this week’s interview we hear from Colleen McCoole Payne about how she and more than 20 other growers built the Kansas City Flower Farmer Wholesale Market to help them sell more to florists by working together. In 2023 Colleen started working with a few growers to create a wholesale market similar to a farmers market where they did not need to create an LLC and each grower would invoice the buyers that bought from them. Fast forward three years and now the market just moved into its own permanent space after using temporary and pop-up locations for the first three seasons.