Episode
Making Branded Podcasts That People Want to Listen to with Jen Moss
- Podcast
- GRC PR 360
- Published
- Aug 19, 2026
- Duration seconds
- 1874
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- https://shows.acast.com/pr-360/episodes/making-branded-podcasts-that-people-want-to-listen-to-with-j
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Summary
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting. Key Takeaways: - How brands can expand how they think about podcasts - Matching brand identity to podcast content - The incredible value of a branded podcast Episode Timeline: 2:45 Brands should be more authentic 3:25 Why are podcasts valuable for brand-building 4:55 What is the Cirque Du Soleil podcast about? 8:45 Matching a brand's identity and spirit to a conversation 10:00Why are most branded podcasts boring? 12:00What brands really need to ask themselves when starting a podcast 12:45Rejecting bad podcast ideas 15:30How to make a podcast about insurance 17:45How branded podcasting is like TV in the '50s 18:45Entrepreneurs who want to be entertainers 23:00How to market a branded podcast? 27:00Half of your podcast work should be in marketing This episode’s guest: • Jen Moss on LinkedIn • Email: Jen @Jarpodcasts.com • JAR Podcast Solutions Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.