Episode
Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling
- Podcast
- GRC PR 360
- Published
- May 13, 2026
- Duration seconds
- 1421
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- https://shows.acast.com/pr-360/episodes/helping-brands-activate-and-thrill-in-las-great-sports-decad
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Summary
Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. Key Takeaways: - Strategies for on-the-ground activation during the 2028 Olympics - Building international partnerships and navigating cultural nuances - How to have a healthy and productive professional life with your spouse Episode Timeline: 0:40Introduction to Ryan Bowling 2:00Preparing international organizations for the Golden Decade of Los Angeles sports 3:00How Ryan delivers thrills 5:00How to find a brand's story 6:30 What do you want the audience to feel? 8:30International brands need to leverage this moment 9:15Why is F1 having a surge in popularity? 10:35Telling the amazing Paralympic stories 11:45Ryan's international team 14:40How will LA's major venues be involved at the Olympics? 16:00How to work with your spouse 19:46Ryan's thought leadership philosophy This episode’s guest: • Ryan Bowling on LinkedIn • Thrill Communications • Local Action Marketing Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.