Episode
The Real Truth About Gen X Grant Professionals Taking Care of Aging Parents, College Kids, and Their Own Retirement
- Podcast
- Grant Writing & Funding
- Published
- Aug 13, 2026
- Duration seconds
- 985
- Processing state
not_requested
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Summary
Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14th Learn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching. Save your free seat: https://grantwritingandfunding.com/grant-summit Gen X grant professionals are navigating a unique season of life: growing a business while supporting aging parents, helping college-age or young adult children, and trying to prepare for their own retirement; all at the same time. In this bonus episode, Holly Rustick gets candid about a trend she’s seeing again and again in conversations with grant professionals. As life responsibilities increase, your available time can actually decrease; even while your financial goals and responsibilities grow. The answer isn’t necessarily to work more. It’s to build a grant writing business that gives you more support, stronger systems, better boundaries, and the ability to earn more without constantly adding more hours to your schedule. Holly shares why established freelance grant writers may need to rethink how they price, deliver services, build their teams, and plan for the future. She also talks about moving beyond the emotional overwhelm of being responsible for so much and instead creating a practical plan you can actually work. If you’re balancing your business, aging parents, older children, and your own financial future, this episode is a reminder that your business can be intentionally designed to support the life you’re living now—not the life you had when you first started it. ABOUT HOLLY RUSTICK Grant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is l…