Stenobird

Episode

Reclaiming the Narrative: Sam Toles on Fixing Local Government's Social Media Strategy | Ep.10

Podcast
Gov360
Published
Sep 30, 2025
Duration seconds
4013
Processing state
not_requested
Canonical source
https://www.gov360podcast.com/e/reclaiming-the-narrative-sam-toles-on-fixing-local-governments-social-media-strategy-ep10/
Audio
https://mcdn.podbean.com/mf/web/mw6auutjem36qu3m/Sam_Toles_Ep10_Audio9nuzq.mp3
JSON
/v1/public/podcasts/gov360-7306531/episodes/reclaiming-the-narrative-sam-toles-on-fixing-local-government-s-social-media-strategy-ep-10
Markdown
/podcast/gov360-7306531/reclaiming-the-narrative-sam-toles-on-fixing-local-government-s-social-media-strategy-ep-10.md

Actions

  • POST https://stenobird.com/v1/public/podcasts/gov360-7306531/episodes/reclaiming-the-narrative-sam-toles-on-fixing-local-government-s-social-media-strategy-ep-10/transcription-requests
    Idempotently request low-priority transcript generation for this episode.
  • GET https://stenobird.com/podcast/gov360-7306531/reclaiming-the-narrative-sam-toles-on-fixing-local-government-s-social-media-strategy-ep-10.md
    Read the agent-friendly Markdown representation of this episode resource.

Summary

šŸšØ Struggling with negativity on social media? Hereā€™s how to take back control. šŸŽ™ļø Gov360 Episode 10! Sam Toles is backā€”this time in-studioā€”to dive even deeper into the social media crisis facing local governments and how to fix it. A former city councilmember turned Hollywood media executive, Sam is the founder of CiviSocial and the author of two game-changing books: šŸ“˜ The Social Media Playbook for City and County Managers šŸ“— *New this week:* The Social Media Playbook for Local Elected Officials (forward written by Chris Mann) šŸ’” Whether youā€™re a city manager, PIO, department head, or elected official, this episode will shift how you think about public engagementā€”and show you a better way forward. In this episode, Chris and Sam unpack: Why toxic online discourse is driving talent out of local government The mindset shift that empowers staff and changes the game How to reframe your communications around staff, not politics Platform-by-platform doā€™s and donā€™ts (Facebook, X, Instagram, TikTok, YouTube, and more) Why Canva flyers, press releases, and static posts just donā€™t cut it anymore The ā€œMary on the Trailsā€ story and how to turn staff into community heroes How one city went from 30 toxic commenters to just 1 in a matter of months āø» šŸ”— Links & Resources: CiviSocial: https://civisocial.com The Social Media Playbook for City & County Managers: https://a.co/d/4K3UdBj The Social Media Playbook for Local Elected Officials: https://a.co/d/gO39KYB Connect with Sam on LinkedIn: https://www.linkedin.com/in/samtoles1/ šŸ“§ Subscribe to the free Gov360 Newsletter on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7320606146577186817 āø» šŸ“£ If this episode helped you, hit the like, subscribe, and share buttons to support the show and help other localā€¦