Episode
The Evolving Business of Celebrity Partnerships and Events with Allison Statter
- Podcast
- Gloss Angeles
- Published
- Jun 19, 2026
- Duration seconds
- 2186
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/gloss-angeles-663550/episodes/the-evolving-business-of-celebrity-partnerships-and-events-with-allison-statter/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/gloss-angeles-663550/the-evolving-business-of-celebrity-partnerships-and-events-with-allison-statter.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Allison Statter has spent her career helping shape the brands, personalities, and cultural moments that capture our attention. As co-founder and CEO of Blended Strategy Group, she works at the intersection of celebrity, influence, marketing, and consumer behavior—often behind the scenes of campaigns that look effortless to the rest of us. Allison joins us to break down the realities of celebrity partnerships, influencer strategy, and modern brand building. We discuss why consumers are getting smarter about marketing, the biggest mistakes celebrities make when launching brands, and whether social media has made famous people less powerful than they once were. Allison also gets candid about the hidden challenges of growing up around powerful connections, how success can change the way women move through the world, and the personal inspiration behind her fragrance brand, XOA. Use code GLOSSANGELES for 15% off your order . Watch our episodes! Shop our episodes Instagram: @ glossangelspod | TikTok: @ glossangelespod Email: [email protected] Hosted on Acast. See acast.com/privacy for more information.