Episode
Rise Marketing Group Expands Focus on Digital Marketing for Roofing Contractors
- Podcast
- Global Economic Press
- Published
- Sep 1, 2026
- Duration seconds
- 201
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Summary
In this episode of Global Economic Press, Alex Brady discusses the recent announcement from Rise Marketing Group, a Boston-based agency that is expanding its focus on digital marketing for roofing contractors. The company aims to enhance the online presence of these businesses and generate more leads by combining search engine optimization, paid advertising, and website development into customized strategies. For more information about Rise Marketing Group, visit their website at https://www.risemkg.com. This initiative is particularly significant as it addresses the challenge roofing companies face in differentiating themselves in a market where services are often similar, making effective marketing a key differentiator. Rise Marketing Group has demonstrated success in this area, as evidenced by their work with a Boston area roofing contractor, where they increased organic clicks by 54% and improved average position by 32% within the first year of managing search engine optimization. Ben Lund, Founder and Chief Executive Officer of Rise Marketing Group, emphasizes the importance of a steady flow of leads for roofing companies, which cannot rely solely on referrals. The agency offers a comprehensive suite of marketing solutions, including Google Ads, Local Service Ads, Meta Ads, web development, and search engine optimization, all tailored to the specific goals, budget, and market opportunities of each client. These efforts are supported by solid measurement practices to ensure that the channels used are driving real business results.