Episode
What Marketing Metrics should you be Monitoring in your Short Term Rental?
- Podcast
- Get Fully Booked
- Published
- Jun 1, 2026
- Duration seconds
- 1152
- Processing state
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Summary
If the words “marketing metrics” make you want to switch off immediately, I get it. Numbers and spreadsheets weren’t what drew most of us into hospitality. But this episode might just change how you feel about them — because the hosts who track the right things are the ones who stop making decisions based on panic and start making them based on evidence. In this solo episode, I’m walking you through the marketing metrics that I think every short-term rental host should have an eye on. Not vanity metrics. Not “look how many followers I’ve got” metrics. The ones that tell you whether your marketing is ACTUALLY working. We start with your website and why your conversion rate can reveal far more about your marketing effectiveness than your occupancy rate ever will. I explain why lots of traffic with low bookings isn’t always a traffic problem, and what it might actually be telling you instead. Then we move into email marketing, an area I will always champion because unlike social media, your email list is an asset you actually own. I cover the numbers you should be watching, why a high open rate with no clicks is a red flag, and the single biggest mistake hosts make with their email marketing. Finally, we get into booking behaviour — booking windows, average length of stay, repeat guest percentage and direct booking ratio. These are the numbers that help you spot trends before they become problems and shape your marketing campaigns with intention rather than pure guesswork. One quiet week in February does not mean your business is failing. But patterns matter. This episode shows you exactly what to look out for. --- Key Takeaways: Your website conversion rate is more revealing than your occupancy rate — it tells you whether your marketing is convincing the right people to…