Episode
I Don't Think TikTok is for Me. Or is it?
- Podcast
- Get Fully Booked
- Published
- Nov 17, 2025
- Duration seconds
- 1828
- Processing state
not_requested
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Summary
Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing. We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website. I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind. --- Key Takeaways: TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results Create a seamless booking path by connecting Instagram (with link in bio) --- Find out more about Paige: See Paige's website Paige McNeil LinkedIn --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let…