Episode
The Power of Deep Story — Bob Rogers
- Published
- Sep 10, 2026
- Duration seconds
- 1809
- Processing state
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- https://futureofstorytelling.org/fost-originals/podcasts/
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Summary
Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders Allegiant Stadium Tour, to name a few. His new book, DEEP STORY, distills more than four decades of experience creating transformative visitor experiences for brands, museums, cultural institutions, and theme parks. Today on the FoST Podcast, Bob shares his deep story philosophy, and what it means to put the guest at the center of the story, create experiences that move people, and use storytelling to inspire change. To learn more, visit our website at fost.org. To request an invitation to the FoST Explorers Club London trip, visit https://bit.ly/4wPk1eX. -- © 2026 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Tsuki Carlson in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Bob Rogers, David Gray, Bonnie Eldon, and Megan Worman.