Episode

Owning the Social Moment

Podcast: Future Commerce
Published: Jul 7, 2026
Duration seconds: 1059
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Canonical source: https://www.futurecommerce.com/podcasts/owning-the-social-moment
Audio: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/9a4832e4-9896-483c-babf-c4da173c09b8/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=9a4832e4-9896-483c-babf-c4da173c09b8&feed=hQ2eLzNW
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Markdown: /podcast/future-commerce-570770/owning-the-social-moment.md

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Summary

Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day.