Episode

Memory Is the New Competitive Moat

Podcast: Future Commerce
Published: Jul 6, 2026
Duration seconds: 1446
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Canonical source: https://www.futurecommerce.com/podcasts/memory-is-the-new-competitive-moat
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Summary

Jake Cohen, VP of Insights at Klaviyo, and Tim Martin-Harvey, Head of eCommerce at The Bottle Club, sit down with Phillip Jackson at K:LDN to discuss why memory is the new durable advantage. Tim shares how The Bottle Club collected checkout context to better understand unique customer needs and bheavioral nuances to create more impactful campaigns. And Jake unpacks how other brands can apply the same discipline, interpreting engagement (not total spend) as a loyalty measure.