Episode

Inside Lululemon’s Resale Engine

Podcast: Future Commerce
Published: Jun 17, 2026
Duration seconds: 2906
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Canonical source: https://www.futurecommerce.com/podcasts/inside-lululemons-resale-engine
Audio: https://dts.podtrac.com/redirect.mp3/afp-935226-injected.calisto.simplecastaudio.com/fed613f6-db08-4178-9009-bc6bae8658fc/episodes/46f8e8cb-7b16-4c69-88ee-71c2a400299d/audio/128/default.mp3?aid=rss_feed&awCollectionId=fed613f6-db08-4178-9009-bc6bae8658fc&awEpisodeId=46f8e8cb-7b16-4c69-88ee-71c2a400299d&feed=hQ2eLzNW
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Markdown: /podcast/future-commerce-570770/inside-lululemon-s-resale-engine.md

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Summary

Resale is forcing brands to rethink product design, pricing, and customer acquisition from the ground up. Ryan Rowe (Archive) and Alison Buchanan (Lululemon) join Brian and Alicia to unpack how lululemon’s Like New evolved from a sustainability pilot into a meaningful commercial channel. We unpack messy reverse logistics, the AI agents now quietly running warehouse decisions, and the organizational vision required to make circular commerce work across a vertically structured enterprise.