Episode
Episode #37: Rethinking Menstrual Care with Arielle Loupos
- Published
- Oct 8, 2025
- Duration seconds
- 1796
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Summary
In this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable. What’s covered in this episode: Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company. The two-year R&D process behind Flower Girl, including hundreds of prototypes and the choice of Tencel Modal for softness and sustainability. The challenges of manufacturing a technical product locally and ethically in Los Angeles. The importance of cycle syncing, hormone health, and how understanding your cycle can become a personal superpower. Arielle’s approach to scrappy, authentic marketing and building a brand story that connects with women. Tune in to discover how Arielle is reimagining menstrual care with Flower Girl, making periods safer, more sustainable, and more supportive of women’s health. About Flower Girl Flower Girl is a sustainable period underwear brand redefining menstrual care with body-safe, natural fibers. After two years of R&D and hundreds of prototypes, Flower Girl launched leak-proof underwear designed to support every stage of womanhood; from periods to pregnancy, postpartum, and beyond. Crafted to last 300 washes, Flower Girl combines sustainability, comfort, and empowerment to help women reconnect with their bodies while caring for the planet. Get in Touch Visit Flower Girl’s website: https://flowergirl.co/ Follow Flower…