Episode
Tips on Running a Solo CRO Program ft. Erika Sentz
- Podcast
- From A to B
- Published
- Mar 26, 2025
- Duration seconds
- 2859
- Processing state
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- https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Tips-on-Running-a-Solo-CRO-Program-ft--Erika-Sentz-e30h53c
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Summary
"Running a Solo CRO program is easy" - No one ever, in the history of the world Erika Sentz (nicknamed "pancakes" for a very good reason...) and Shiva Manjunath have seen their fair share of Solo CRO programs, and wanted to go into tangible tips and tricks you can take away to action TODAY to help you have less stress and get more done as the only person managing that program. We got into: - The importance of building and maintaining relationships as you scale your program. And how exactly to do this! - Where "delegation" can actually be a core unlock to maintaining your sanity AND improving the quality of experimentation - Communication is maybe the most important thing when you're all alone lol - CRO is like.... making pancakes?! Yes. Yes it is. Timestamps: 00:00 Episode Start 3:00 The Hardest Thing About Being a Solo CRO 8:17 Auditing Your Own Program Is Key 11:34 Importance of Expectation Setting with Stakeholders 17:16 Erika Keeps Talking About Pancakes 21:12 Topic Detour: A/B testing PEOPLE on Websites 22:51 Communication as a Solo CRO 32:26 Building Relationships is The Biggest Unlock 42:09 “PREACH” : Natalie A. Thomas Go follow Erika on LinkedIn: https://www.linkedin.com/in/erikasentz/ And go show Natalie some love on her LinkedIn Post: https://tinyurl.com/FromAtoBNatalie If you like this content, go nominate us for a community award at: https://experimentationcultureawards.com/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/ If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!