Episode
Building back Trust Between CFOs and CROs: Eddie Reynolds
- Podcast
- FP&A Today
- Published
- Jan 11, 2026
- Duration seconds
- 3159
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/fp-a-today-6945461/episodes/building-back-trust-between-cfos-and-cros-eddie-reynolds/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/fp-a-today-6945461/building-back-trust-between-cfos-and-cros-eddie-reynolds.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Eddie Reynolds, CEO of UnionSquare Consulting, opens up about the often-fraught relationship between CFOs and CROs. Eddie shares insights from his unique journey—from banking and private equity to being an account executive at Salesforce which forecast within 5% accuracy despite 30%+ growth. The conversation tackles the critical disconnect between finance and go-to-market teams: Why do CFOs struggle to trust CRM pipelines? What breaks when companies hit $50-100M in revenue? In this episode: How Salesforce was able to forecast with 5% accuracy, The role of FP&A and CROs in go to market strategy and efficiency The issues with LTV to CAC ratio in SaaS Biggest challenges of the CFO/CRO relationship Bottoms up annual planning working with finance