Episode
U.S. Hotels Say World Cup Is ‘Non-Event’ So Far
- Podcast
- Forbes Topline
- Published
- May 6, 2026
- Duration seconds
- 232
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/FSML8105431608.mp3
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Summary
FIFA hyped the World Cup as an economic juggernaut for the U.S.—but with five weeks until the tournament kicks off, the hotel industry says advanced bookings in some host cities are on par or lagging any ordinary summer. Nearly 80% of U.S. hoteliers in 11 World Cup host cities say bookings are tracking below original forecasts, with some describing the tournament as a “non-event,” according to an American Hotel & Lodging Association (AHLA) survey of members released Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices