Episode
Ferrari’s First EV Divides The Internet: Here’s Why Sports Car Fans Hate The Luce
- Podcast
- Forbes Topline
- Published
- May 27, 2026
- Duration seconds
- 239
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/FSML1377700257.mp3
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Summary
The unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning as traditionalists decried the design as “an Apple product on wheels” and supporters praised the luxury brand’s bold attempt at a reinvention. Ferrari's unveiling of the Luce—a $640,000 speedster and its first ever electric model—sent shares down around 6% Tuesday morning as the brand’s fans slammed the new model as an abandonment of its identity, specifically noting its aggressive styling. The car was designed in collaboration with former Apple designer Jony Ive and his business partner Marc Newson, who are credited with designing the Apple Watch, and the pair brought a distinctive Silicon Valley style to the Luce. Learn more about your ad choices. Visit megaphone.fm/adchoices