Episode
On Scale and Hyper Growth/ Guest: Michelle Rider, Chief Marketing Officer
- Podcast
- For Leaders By Leaders
- Published
- Apr 3, 2026
- Duration seconds
- 1870
- Processing state
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Summary
What if the secret to hypergrowth isn't about the latest marketing tools, but about completely abandoning your internal assumptions? In this episode, Michelle Rider, former Amazon marketing leader and creator of the Zero to 90 methodology, challenges leaders to stop believing their own story and start building from the customer's perspective backwards. From her humble beginnings, secretly writing down business terms at Kellogg to scaling marketing campaigns at global giants like Coca-Cola, Amazon, and Teladoc, Michelle reveals how she consistently doubled revenue by focusing on one core principle: putting yourself in the daily life of the consumer. In this episode, we explore: (00:00) Introduction (03:45) Combining instinct, data, and trends for business growth (05:20) The critical focus areas for rapid scaling (07:03) The Xero to 90 methodology (14:49) How AI tools like ChatGPT do not replace strategic thinking (18:49) The Teladoc case study about customer-focused messaging (25:52) Scaling strategies – repeat what works, stick to the top ideas (29:54) Getting authentic customer language by solving their pain points Connect with Michelle Rider here: LinkedIn: https://www.linkedin.com/in/michellejrider/ Website: http://www.michelle-rider.com/ Article – How Telemedicine Helped Me Save My Son: https://www.linkedin.com/pulse/when-use-telehealth-services-michelle-rider/ Interested in developing more effective leadership skills? Connect with Cinga today here.